Social and Psychological Aspects

White Ballgowns, Black Lace, and Bling: A Content Analysis of Say Yes to the Dress

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Abstract

In recent years, the commercialization of weddings, brides, and dress shopping has become magnified. Mass media has furthered the wedding obsession in America. Television shows dedicated to the wedding planning process, dress shopping, and the actual weddings illuminate the identity of a bride. These resources beg the question of what it means to be a bride in America, especially through a bride’s appearance and search for the perfect wedding dress for her wedding day. With little research on bridal identity, examining the appearance and identity of the bride through reality television is worthy avenue of study.

Keywords: identity, Brides

How to Cite:

Blackwell, C. & Rudd, N. A., (2013) “White Ballgowns, Black Lace, and Bling: A Content Analysis of Say Yes to the Dress”, International Textile and Apparel Association Annual Conference Proceedings 70(1).