Consumer Behavior

How Relationships among Antecedents and Purchase Intention of Wearable Technology Are Changed in Five Samples

Authors: Anna Perry (Colorado State University) , Hang Liu (Washington State University) , Juyoung Lee (Mississippi State University)

Abstract

The purpose of the current study is to investigate whether the relationships among the antecedents and purchase intentions of wearable technology are changed in different consumer groups. A total of 581 participants from Amazon Mechanical Turk were recruited for a quantitative survey. The results indicated that the relationships among the antecedents and purchase were different in various samples. The difference suggested that people who have bought wearable technology had different requirements from the overall sample, and people who have abandoned wearable technology had different requirements from people who have never abandoned wearable technology.

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How to Cite: Perry, A. , Liu, H. & Lee, J. (2017) “How Relationships among Antecedents and Purchase Intention of Wearable Technology Are Changed in Five Samples”, International Textile and Apparel Association Annual Conference Proceedings. 74(1).