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Consumer Behavior

Preferred Product Attributes for Sustainable Outdoor Clothes

Authors
  • Luo Wang (Donghua University)
  • Yingjiao xu (North Carolina State University)

Abstract

This study investigated consumers' preferred product attributes in their purchase of sutainable outdoor down jackets.

How to Cite:

Wang, L. & xu, Y., (2017) “Preferred Product Attributes for Sustainable Outdoor Clothes”, International Textile and Apparel Association Annual Conference Proceedings 74(1).

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Published on
01 Jan 2017
Peer Reviewed
License
Creative Commons Attribution 4.0