Merchandising/Marketing/Retailing: Management

Beyond Business Skills: The Role of Personality Traits in the Success of Consignment Store Entrepreneurs

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Abstract

In the fast-paced and highly competitive world of entrepreneurship, more than being business-savvy is needed for consignment store owners to succeed. Despite the flourishing resale market, which generates an estimated $12 billion in annual revenue in the United States alone (Yurchisin, 2014), what sets thriving consignment store entrepreneurs apart from their peers? This study delves into the critical role of personality traits in shaping the entrepreneurial journeys of consignment store owners in West Virginia. By conducting in-depth interviews with 11 established entrepreneurs, this research uncovers the specific personality characteristics contributing to their triumphs, challenges, and overall success in the industry. By exploring how personality traits and business skills intersect, this study aims to shed light on the unique qualities that define thriving consignment store owners and their implications for entrepreneurship education and support programs in cultivating these essential attributes. 

Keywords: Entrepreneurial Personality Traits, Consignment Store Entrepreneurs, Entrepreneurial Success, Entrepreneurship Education, Small Business Management

How to Cite:

Sarkar, J. & Uriyo, A., (2025) “Beyond Business Skills: The Role of Personality Traits in the Success of Consignment Store Entrepreneurs”, International Textile and Apparel Association Annual Conference Proceedings 81(1). doi: https://doi.org/10.31274/itaa.18838