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Merchandising/Marketing/Retailing: Management

Fair Play to Forward Motion: Exploring Organizational Justice and Regulatory Focus on Fashion Retail Employees’ Behavior Using Multi-Group and Necessary Condition Analysis

Authors
  • Ishtehar Sharif Swazan orcid logo (University of Missouri)
  • Song-yi Youn (University of Missouri)

Abstract

This study examines the interplay between organizational justice and regulatory focus on the citizenship behaviors of fashion retail employees amidst AI integration. Using justice motive theory and regulatory focus theory, the research investigates how distributive, procedural, and interactional justice, alongside approach and avoidance mindsets, influence organizational citizenship behaviors (OCBI and OCBO). A multigroup analysis compares Generation Z with older employees, identifying generational differences in perceptions of justice. Data from 253 U.S. fashion retail employees were analyzed using PLS-SEM and Necessary Condition Analysis (NCA). Results reveal that procedural and interactional justice, along with approach-oriented mindsets, enhance OCBI, while avoidance-oriented mindsets reduce it. Interactional justice is a significant necessary condition for OCBO. Generational differences show Gen Z employees are more influenced by distributive and procedural justice. These findings highlight the importance of tailoring justice strategies to generational expectations, providing actionable insights for fostering positive employee behaviors in AI-driven retail environments.

Keywords: organizational justice, regulatory focus, necessary condition analysis, fashion retail

How to Cite:

Swazan, I. & Youn, S., (2025) “Fair Play to Forward Motion: Exploring Organizational Justice and Regulatory Focus on Fashion Retail Employees’ Behavior Using Multi-Group and Necessary Condition Analysis”, International Textile and Apparel Association Annual Conference Proceedings 81(1). doi: https://doi.org/10.31274/itaa.18622

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Published on
2025-01-13

Peer Reviewed