Pedagogy and Professional Development

Fashion Students' Willingness to Become Entrepreneurs: Comparison between Students in the Appalachian and the Southern Regions of U.S.

Authors
  • Jung-ha Yang (West Virginia)
  • Jeong-Ju Yoo orcid logo (Baylor University)

Abstract

Entrepreneurship is the discovery and assessment of opportunities that leads to the creation of a new organization (Reynolds, 2005). Entrepreneurship in the U.S. continues to grow, but there is a limited number of studies specifically investigating fashion entrepreneurship. The purposes of this study are to investigate the college students' perceptions of fashion entrepreneurship in terms of perceived opportunities, perceived barriers/threats, and the intentions of entering fashion entrepreneurship, as well as to compare these viewpoints of the students from different geographic areas in the U.S. Comparisons were made between focus group interviews conducted at two different universities, one in the Southern region and the other one in the Appalachian region.

How to Cite:

Yang, J. & Yoo, J., (2017) “Fashion Students' Willingness to Become Entrepreneurs: Comparison between Students in the Appalachian and the Southern Regions of U.S.”, International Textile and Apparel Association Annual Conference Proceedings 74(1).

Downloads:
Download pdf
View PDF

296 Views

79 Downloads

Published on
01 Jan 2017
Peer Reviewed