Undergraduate Research

College Students' Perceptions toward the Moral Responsibility of Corporate Sustainability

  • Yilin Zhao (University of Missouri Columbia)
  • Jung Eun Ha-Brookshire (University of Missouri Columbia)


Sustainability is growing in importance worldwide and has come to be considered a specifically challenging issue in both economic and managerial objectives (Chouinard, Ellison, & Ridgeway, 2011). This research was designed to know what college students think in terms of moral responsibility of corporate sustainability. We used interview, online research, and survey to implement our research. We found out most people have clearer attitudes on immoral events than moral events; energy is a topic that most people concerned; and college students care about corporate social compliance and they want to pay more for sustainable products. We hope our research can popularize the concept of "Moral responsibility of corporate sustainability" to our audience; help more corporate companies to realize the importance of sustainability as college students perceive them; and build a clear goal and actionable structure to pass the sustainable companies' value to every employee correctly.

How to Cite:

Zhao, Y. & Ha-Brookshire, J. E., (2017) “College Students' Perceptions toward the Moral Responsibility of Corporate Sustainability”, International Textile and Apparel Association Annual Conference Proceedings 74(1).

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Published on
01 Jan 2017
Peer Reviewed