Social and Psychological Aspects

Identifying Factors Influence Individuals' Intention to Quit Tanning: Sociocultural Perspective

  • Jeong-Ju Yoo orcid logo (Baylor University)
  • Seahee Lee (Ewha Womans University)


Emphasis on skin aging will certainly be a body-tanning deterrent especially for those who make the best effort to enhance their appearance. Current appearance-based interventions should emphasize the damaging effects of UV exposure on skin, in particular, and this will increase individuals' the intentions to quit tanning. Moreover, the role of tanning dependence in which the addictive properties of tanning is significant may override the appearance-based tanning motives. In order to develop skin cancer intervention strategy, it is important to understand the vulnerable group who are addictive to tanning. This group is less likely to be concerned with valuation of skin aging as a result of tanning. Therefore, future studies should identify the body-tanning dependence so that further development of effective healthy tanning behaviors can be established.

How to Cite:

Yoo, J. & Lee, S., (2017) “Identifying Factors Influence Individuals' Intention to Quit Tanning: Sociocultural Perspective”, International Textile and Apparel Association Annual Conference Proceedings 74(1).

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Published on
01 Jan 2017
Peer Reviewed