Design and Product Development

Using OpenAI to Forecast Fashion Trends and Design Development

  • Yoon Kyung Lee (PusanNational University)
  • Chae Hi Ryu (PusanNational University)


Current industries are actively utilizing artificial intelligence(AI) technology. Fashion is no exception. AI technology not only helps with product planning by generating fashion design tasks, but also provides curation capabilities by analyzing consumers based on algorithms to present similar products and make personalized style recommendations. ChatGPT and DALL·E 2, announced in November 2022 by AI company OpenAI, have many potential uses in fashion. ChatGPT is a sibling model of InstructGPT trained to follow prompts and provide detailed answers, while DALL·E 2 is a deep learning model developed by OpenAI to generate digital images from natural language descriptions (Baidoo-Anu, & Owusu Ansah, 2023). Since the collaboration of AI with the complex and creative field of fashion design improves work efficiency (Lee, 2022), it is worth considering the utilization of ChatGPT and DALL·E 2 in the field of fashion design. Therefore, this study analyzes the fashion design trends of F/W 2023 using ChatGPT and DALL·E 2, which have recently emerged, and develops a fashion design to explore how to use open AI in the field of fashion design in the future.

Keywords: OpenAI, ChatGPT, DALL·E 2, fashion trends, fashion design

How to Cite:

Lee, Y. & Ryu, C., (2024) “Using OpenAI to Forecast Fashion Trends and Design Development”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi:

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Published on
28 Jan 2024
Peer Reviewed