Sustainability and Social Responsibility

Exploring the Effect of the "Sustainability Factor" on Fashion Leaders' Fast-Fashion Avoidance

Authors: RayeCarol Cavender (University of Kentucky) , Min-Young Lee (University of Kentucky) , Trina Gannon (Ohio University)

Abstract

The objective of this study is to explore how fast fashion leaders' levels of sustainability awareness and orientation to slow consumption influence their fast fashion avoidance.

Keywords:

How to Cite: Cavender, R. , Lee, M. & Gannon, T. (2017) “Exploring the Effect of the "Sustainability Factor" on Fashion Leaders' Fast-Fashion Avoidance”, International Textile and Apparel Association Annual Conference Proceedings. 74(1).