Merchandising/Marketing/Retailing: Branding

Googling “nft fashion”: Mining Google to Understand Trends in Fashion NFTs

  • Inhwa Kim (University of Tennessee, Knoxville)
  • Sejin Ha (University of Tennessee, Knoxville)


A Non-Fungible Token (NFT) is a digital certificate of authenticity that proves ownership of anything digital such as art, music, and fashion, applying blockchain technology. Due to the growing popularity and high profitability, fashion brands started jumping into the NFT market from which the term “fashion NFTs” has been emerging. Fashion NFTs refer to blockchain-based virtual fashion items which include garments, shoes, accessories, and all fashion-related articles. Little is known about the fashion NFTs and how they are communicated on the web. Thus, this study aims to explore the overall trends of fashion NFTs, using text mining analysis with Google data.

Keywords: Fashion NFT, text mining, topic modeling

How to Cite:

Kim, I. & Ha, S., (2024) “Googling “nft fashion”: Mining Google to Understand Trends in Fashion NFTs”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi:



Published on
26 Jan 2024
Peer Reviewed