Consumer Behavior

Consumer Experience with 3D lookbook An S-O-R Approach

  • Xiaohan Lin (North Carolina State University)
  • Chanmi Hwang (NC State University)
  • Yingjiao Xu (North Carolina State University)


Effectively showcasing fashion products online becomes strategically important to fashion brands. A 3D lookbook allows consumers to see products from different angles, obtain product details, and get a more realistic sense of how the item would look and fit in real life.  While 3D lookbooks provide advantages and unique benefits over traditional print catalogs, not much is known yet in terms of consumer response toward 3D lookbooks. Thus, this study aims to investigate the effectiveness of 3D lookbooks as a brand communication tool. Specifically, this study investigates the impact of 3D lookbook features on consumers' attitudes and intentions toward using 3D lookbooks.

Keywords: Interactivity, Vividness, Realism, 3D lookbook, Behavior intention, Behavior Intention

How to Cite:

Lin, X., Hwang, C. & Xu, Y., (2024) “Consumer Experience with 3D lookbook An S-O-R Approach”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi:



Published on
22 Jan 2024
Peer Reviewed