Aesthetics, Design, and Product Development

Intersections of Cross-Cultural Style: The Design and Assessment of the Infinity Hijab Headscarf for Saudi Arabian Women

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Abstract

The demand for cross-cultural clothing is best met if there is an accurate understanding of the cultural factors that influence clothing needs and preferences (Mullet & Park, 2011). An understanding of cultural factors through research is important because the development of products marketed and used across cultures continues to expand. The needs of Saudi Arabian women who are living under cross-cultural circumstances, in particular, are important to consider because many Saudi Arabian women are Muslim, and Muslims have an increasing presence in the Western world and are deeply immersed in Western culture (Smith, 2010). The hijab headscarf (HH) plays a significant role in Muslim women’s dress, for it’s a symbol of cultural, religious and traditional values (Rabolt & Forney, 1989).

Keywords: hijab, headscarf, cross-cultural design, Saudi Arabia

How to Cite:

Matos, T. & Graebner, L., (2012) “Intersections of Cross-Cultural Style: The Design and Assessment of the Infinity Hijab Headscarf for Saudi Arabian Women”, International Textile and Apparel Association Annual Conference Proceedings 69(1). doi: https://doi.org/10.31274/itaa.17277