Aesthetics, Design, and Product Development

Fashion and Optometry: A Collaborative Partnership

Authors: ,


The task for the Fashion Management Department was daunting, but exciting. How do you make a lab coat functional yet appealing to optometry students? The Dean of the Optometry School approached the Fashion Department about designing a laboratory jacket with direct input from the students. In a focus group eight students representing all levels of the Optometry School expressed their needs, concerns and visions for their future lab coat. The major deliverables included: better garment fit for male and female students, comfort, additional pockets, launderability, added length in garment, removable collar, embroidered name, and different locations of the two patches.

Keywords: design, product/specification development, collaboration

How to Cite: Lopez, T. A. & Welkey, S. (2012) “Fashion and Optometry: A Collaborative Partnership”, International Textile and Apparel Association Annual Conference Proceedings. 69(1). doi: