Aesthetics, Design, and Product Development
Authors: Theresa Ann Lopez (University of the Incarnate Word) , Sharon Welkey (University of the Incarnate Word)
The task for the Fashion Management Department was daunting, but exciting. How do you make a lab coat functional yet appealing to optometry students? The Dean of the Optometry School approached the Fashion Department about designing a laboratory jacket with direct input from the students. In a focus group eight students representing all levels of the Optometry School expressed their needs, concerns and visions for their future lab coat. The major deliverables included: better garment fit for male and female students, comfort, additional pockets, launderability, added length in garment, removable collar, embroidered name, and different locations of the two patches.
Keywords: design, product/specification development, collaboration
How to Cite: Lopez, T. A. & Welkey, S. (2012) “Fashion and Optometry: A Collaborative Partnership”, International Textile and Apparel Association Annual Conference Proceedings. 69(1). doi: https://doi.org/10.31274/itaa.17276