Aesthetics, Design, and Product Development

Evaluating Creativity in Undergraduate Fashion Illustrations: An Instrument Reliability Analysis

  • Charles Freeman (Mississippi State University)
  • Lisa Barona McRoberts (Louisiana State Universty)


In the introduction to The International Handbook of Creativity, Kaufman and Sternberg (2006) credit a lack of methodologically sufficient creativity research to the difficulty of studying creativity and/or acceptance of creativity studies as a fad, lacking scientific rigor. With various complexities arising from creativity research, grounded theoretical application coupled with empirical results contributes to scholarly advances in creative design research. Thus, a component of understanding and developing methodologies of design practice is establishing standards of rigor for evaluation. In a follow-up to a pilot study presented at the 2011 ITAA Conference, the purpose of this investigation is two-fold: (a) to validate the use of a consensual assessment technique to evaluate the creative output of undergraduate design students and (b) to examine the relationships, if any, between thinking abilities and consensual assessment.

Keywords: apparel, assessment, creativity, design

How to Cite:

Freeman, C. & McRoberts, L. B., (2012) “Evaluating Creativity in Undergraduate Fashion Illustrations: An Instrument Reliability Analysis”, International Textile and Apparel Association Annual Conference Proceedings 69(1). doi:

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Published on
13 Nov 2012
Peer Reviewed