Design and Product Development

Embodied Values Through Fashion Design: An Application of Human-Centered Design Approach

  • Shurooq Abdulmuhsen Al-Ged (King Abdulaziz University)
  • Wijdan A. Tawfiq (King Abdulaziz University)


Dress is an important nonverbal communication tool for expressing culture and identity. The Saudi government has made efforts to promote fashion that is aligned with Saudi identity and Islamic values. This study explores the use of human-centered design (HCD) to design fashion products that embody the value of justice. Qualitative data were collected via three focus groups with five Saudi females aged 18 to 30. Data analysis revealed two key themes related to expressive considerations in fashion design that can embody the value of justice: (a) the meaning and symbolism associated with justice, and (b) the application of various design elements to represent justice. Designing fashion that embodies specific values is a complex task, and the HCD is well-suited approach for designing fashion that embodies specific values, as it allows designers to create products that are both meaningful and aesthetically pleasing to users.

Keywords: Human-centered Design, Values, Justice, Expressive, Design elements

How to Cite:

Al-Ged, S. A. & Tawfiq, W. A., (2024) “Embodied Values Through Fashion Design: An Application of Human-Centered Design Approach”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi:



Published on
21 Jan 2024
Peer Reviewed