Creative Design: Graduate

Two faces of culture: Redesigning traditional Saudi wedding dress

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Abstract

Wedding gowns are uneconomic and unsustainable clothing articles due to their significant costs and infrequent usage, primarily limited to a single occasion in a person's lifetime. The present study aims to upcycle a bridal gown that represents the phenomenon of cultural globalization. Specifically, it seeks to depict the Saudi culture in a contemporary manner. By redesigning a Saudi traditional wedding garment (Al-Zabon), this project highlighted the fusion of two distinct cultural traditions by combining the understated elegance and form-fitting style of Western dress with the ornate, redesign the into a multifaceted attire that caters to diverse cultural customs and is suitable for various events. This design can effectively underscore the central conceptual idea of cultural globalization through the integration of Saudi and Western cultures. Additionally, it showcases the potential for upcycling of damaged traditional dress in order to promote sustainable fashion practices.

Keywords: Culture, traditional dress, redesign, sustainability, Saudi Arabia

How to Cite:

Khadrawi, I. & Tawfiq, W. A., (2024) “Two faces of culture: Redesigning traditional Saudi wedding dress”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi: https://doi.org/10.31274/itaa.17207