Textile and Apparel Industries

U.S. Fashion Companies’ Evolving Sourcing Strategies: A Case Study on PVH Corporation

Author: Sheng Lu (University of Delaware)

Abstract

This study used PVH Corporation (PVH) as a case study to understand U.S. fashion companies’ evolving sourcing strategies. As one of the largest U.S.-based fashion houses with an extensive global sourcing network, PVH provides a representative and informative case to illustrate U.S. fashion companies’ vendor selection practices and any potential adjustments they may make.

Keywords: PVH, apparel sourcing, sourcing diversification, China

How to Cite: Lu, S. (2024) “U.S. Fashion Companies’ Evolving Sourcing Strategies: A Case Study on PVH Corporation”, International Textile and Apparel Association Annual Conference Proceedings. 80(1). doi: https://doi.org/10.31274/itaa.17200