Design and Product Development

THE EFFECTS OF TYPICALITY AND NOVELTY ON AESTHETIC PREFERENCE: AN INVESTIGATION OF THE MAYA PRINCIPLE

Authors
  • Lina M. Ceballos (Universidad EAFIT, The University of North Carolina at Greensboro)
  • Nancy J Hodges (The University of North Carolina at Greensboro)
  • Kittichai Watchravesringkan (The University of North Carolina at Greensboro)

Abstract

There are numerous design principles that can guide strategic decisions and determine good product design. Despite the interest in the two-factor theories, such as the Most Advanced Yet Acceptable (MAYA) principle, limited studies have examined both typicality and novelty in apparel products. The main objective of this study was to explore via experiments the MAYA principle specific to apparel products. By drawing from the preference-for-prototypes theory and the MAYA principle, in this study the effects of specific aesthetic properties of apparel products on consumer responses are examined.

How to Cite:

Ceballos, L. M., Hodges, N. J. & Watchravesringkan, K., (2017) “THE EFFECTS OF TYPICALITY AND NOVELTY ON AESTHETIC PREFERENCE: AN INVESTIGATION OF THE MAYA PRINCIPLE”, International Textile and Apparel Association Annual Conference Proceedings 74(1).

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Published on
01 Jan 2017
Peer Reviewed