Sustainability and Social Responsibility

Making a Difference: Motivating Sustainable Consumption Behavior to be Consistent with Attitude

Authors: Do Yuon Kim (Auburn University) , Claire Whang (California State Polytechnic University - Pomona)

Abstract

This study aims to examine if an individual's belief about the malleability of the world will create the attitude-behavioral intention gap in sustainable consumption.

Keywords: Sustainable Consumption, Attitude behavior gap, Implicit theory

How to Cite: Kim, D. & Whang, C. (2022) “Making a Difference: Motivating Sustainable Consumption Behavior to be Consistent with Attitude”, International Textile and Apparel Association Annual Conference Proceedings. 79(1). doi: https://doi.org/10.31274/itaa.15895