Merchandising/Marketing/Retailing: Management

Enhancement of Self-Evaluation Through VR Fashion Shopping

Authors: Ju Yeun Jang (The Hong Kong Polytechnic University) , Do Yuon Kim (Auburn University)

Abstract

This study aims to explore the impact of VR technology in the fashion shopping experience on consumer well-being.

Keywords:

How to Cite: Jang, J. & Kim, D. (2022) “Enhancement of Self-Evaluation Through VR Fashion Shopping”, International Textile and Apparel Association Annual Conference Proceedings. 79(1). doi: https://doi.org/10.31274/itaa.15894