Undergraduate Research

An Exploratory Study on Drivers of 3D Simulated Software Adoption in the Apparel Industry

Authors: Henry Sanchez (Cornell University) , Claire Whang (California State Polytechnic University - Pomona)

Abstract

Apparel companies are continuously seeking new software that can create attractive, eco-conscious, and cost-friendly products. One example is 3D simulated software, which allows designers to visualize how the clothing will potentially look without having to create a physical sample. This type of software makes the design process more efficient and cost-efficient, which leads to faster merchandise delivery times and customer satisfaction. Examples include CLO, Browzwear, and Tuka Tech. Given its benefits of demonstrating the products without having to spend money on prototypes, 3D simulation software has been steadily making its way into the market. Using the technology acceptance model and innovation diffusion theory as underlying logic, this study aims to understand the drivers of adopting 3D simulated software in the apparel industry. An online survey was conducted and the results showed that perceived usefulness was a significant factor associated with the intention to utilize 3D simulated software. 

Keywords: 3D Simulated Software, Technology Adoption, TAM Model, Innovation Diffusion Theory

How to Cite: Sanchez, H. & Whang, C. (2022) “An Exploratory Study on Drivers of 3D Simulated Software Adoption in the Apparel Industry”, International Textile and Apparel Association Annual Conference Proceedings. 79(1). doi: https://doi.org/10.31274/itaa.15784