Predicting Consumers' Intentions to Engage in Sustainable Clothing Practices: Moderating Role of Schwartz's Personal Values

Sonali Diddi; Brittany Bloodhart; Ruoh-Nan Yan; Vickie Bajtelsmit; Katie McShane

Sustainability and Social Responsibility

Predicting Consumers' Intentions to Engage in Sustainable Clothing Practices: Moderating Role of Schwartz's Personal Values

Authors: Sonali Diddi (Colorado State University) , Brittany Bloodhart (Colorado State University) , Ruoh-Nan Yan (Colorado State University) , Vickie Bajtelsmit (Colorado State University) , Katie McShane (Colorado State University)

Abstract

The study examines the influence of shopping utilitarian values, impulsive buying tendency, and consumer self-identity on young consumers' intentions to engage in sustainable clothing consumption (SCC) practices. Additionally the study also investigates the moderating effect of Schwartz self-transcendence and self-enhancement values between antecedents and SCC behavioral intentions.

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How to Cite: Diddi, S. , Bloodhart, B. , Yan, R. , Bajtelsmit, V. & McShane, K. (2017) “Predicting Consumers' Intentions to Engage in Sustainable Clothing Practices: Moderating Role of Schwartz's Personal Values”, International Textile and Apparel Association Annual Conference Proceedings. 74(1).