Sustainability and Social Responsibility

Sustainability Perceptions and Emotions Related to Fast Fashion: College Student Perspectives

Authors: Ruoh-Nan (Terry) Yan (Colorado State University) , Sonali Diddi (Colorado State University) , Brittany Bloodhart (Colorado State University) , Katie McShane (Colorado State University) , Vickie Bajtelsmit (Colorado State University)

Abstract

The purpose of this study was to understand college-aged consumers awareness of sustainability impacts related to their clothing consumption and identify the emotions they attach to fast-fashion vs. sustainable clothing consumption. The study also explored ways in which college-aged consumers may be willing to engage in more sustainable clothing consumption practices.

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How to Cite: Yan, R. , Diddi, S. , Bloodhart, B. , McShane, K. & Bajtelsmit, V. (2017) “Sustainability Perceptions and Emotions Related to Fast Fashion: College Student Perspectives”, International Textile and Apparel Association Annual Conference Proceedings. 74(1).