Revitalizing Rural Development through Cultivating Fashion Entrepreneurship: An Exploratory Study on Small Fashion Retail Businesses in Mississippi, USA
Abstract
Given the importance of entrepreneurship in small retail businesses on economies, and the challenges they are facing, the objectives of this study are (1) to explore how can rural small business adapt to retail disruption in Mississippi, and (2) to develop research-based application models to help rural small businesses in order to increase economic impacts and to promote continued community economic growth.
How to Cite:
Lang, C., Liu, C. & Kobia, C., (2018) “Revitalizing Rural Development through Cultivating Fashion Entrepreneurship: An Exploratory Study on Small Fashion Retail Businesses in Mississippi, USA”, International Textile and Apparel Association Annual Conference Proceedings 75(1).
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