Concurrent Sessions

Effect of Lifestyle on Apparel Consumption of Chinese and American Consumers

Authors: Yujun Zhao (University of North Carolina- Greensboro) , Nancy Cassill (University of North Carolina- Greensboro)

Abstract

The purposes of this study were to determine (1) similarities and differences in the lifestyles of Chinese and American consumers, (2) the impact of lifestyles on apparel con-sumption, and (3) the implications for textile marketers. The Engel, Blackwell and Miniard (1995) Consumer Decision Process Model served as the conceptual framework.

Keywords:

How to Cite: Zhao, Y. & Cassill, N. (1998) “Effect of Lifestyle on Apparel Consumption of Chinese and American Consumers”, International Textile and Apparel Association Annual Conference Proceedings. 1999(1).