Concurrent Sessions

Customer Services in Apparel Retailing: Perceptions of Retailers and Elderly Consumers

Author: Beth Wuest (Southwest Texas State University)

Abstract

The purpose of this research was to compare retailers' and elderly consumers' perceptions of the importance of various customer services offered by apparel retailers. A self-administered questionnaire, using a 22-item, modified version of Parasuraman, Zeithaml and Berry's (1994) SERVQUAL to assess perceptions of customer services, was constructed and pretested for this descriptive survey.

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How to Cite: Wuest, B. (1998) “Customer Services in Apparel Retailing: Perceptions of Retailers and Elderly Consumers”, International Textile and Apparel Association Annual Conference Proceedings. 1999(1).