Concurrent Sessions

The Influence of the Korean Lifestyle on the Purchase Process of Jeans

Author: Heesun Seo (University of Tennessee)

Abstract

This study examined whether differences exist in the search, pre-purchase, and purchase behavior of four distinct lifestyle groups among Korean college students. The Engel, Blackwell, and Miniard (EBM) Consumer Decision Making Process Model (1995) was used as the conceptual framework.

Keywords:

How to Cite: Seo, H. (1998) “The Influence of the Korean Lifestyle on the Purchase Process of Jeans”, International Textile and Apparel Association Annual Conference Proceedings. 1999(1).