Concurrent Sessions

Kids and Apparel Purchasing: Toward an Understanding of How Kids Buy Apparel

Authors: Deborah J. C. Meyer (Kansas State University) , Heather C. Anderson (Washington State University)

Abstract

Preadolescents (8 to 12-year-olds) are spending more money on consumer goods than at any other time in history. During this period children begin making product decisions and building a foundation of product knowledge. Information about this age group is necessary for retailers to understand and cater to this unique market segment and for researchers and educators to understand the unique role parents play in helping children become wiser consumers.

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How to Cite: Meyer, D. J. & Anderson, H. C. (1998) “Kids and Apparel Purchasing: Toward an Understanding of How Kids Buy Apparel”, International Textile and Apparel Association Annual Conference Proceedings. 1999(1).