Concurrent Sessions

The Effects of Perceived Amount of Information on Perceived Risks and Purchase Intentions in Television Shopping

Authors: Sharon Lennon (Ohio State University) , Mijeong Kim (Ohio State University)

Abstract

The purpose of this study was to exam-ine the effects of perceived amount of information on perceived risks and purchase intentions in the context of television apparel shopping. In an experimental format, women aged over 35 (N = 128) viewed a six-minute television shopping segment selling a top and pant outfit. They assessed perceived risk related to purchase of the outfit, perceived amount of information available in the segment, and purchase intentions. Respondents answered open-ended questions about previous in-home shopping practices and provided demographic information.

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How to Cite: Lennon, S. & Kim, M. (1998) “The Effects of Perceived Amount of Information on Perceived Risks and Purchase Intentions in Television Shopping”, International Textile and Apparel Association Annual Conference Proceedings. 1999(1).