Concurrent Sessions

Compulsive Consumption Tendencies Among Television Shoppers

Authors: Seung-Hee Lee (University of Ulsan) , Sharron J. Lennon (Ohio State University) , Nancy A. Rudd (Ohio State University)

Abstract

Consumer behavior researchers (e.g., Hassay & Smith, 1996) have recently drawn attention to compulsive consumption such as compulsive buying and binge-eating. Compulsive buying and binge eating are similar since both relate to lower self-esteem or poor impulse control and are more common and occur more frequently in women who tend to buy clothing and jewelry.

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How to Cite: Lee, S. , Lennon, S. J. & Rudd, N. A. (1998) “Compulsive Consumption Tendencies Among Television Shoppers”, International Textile and Apparel Association Annual Conference Proceedings. 1999(1).