Consumer Behavior

Quality Dimensions Affecting Online Luxury Consumers: Does Gender Matter?

Author: Jung-Hwan Kim (University of South Carolina)

Abstract

The purpose of this study is to examine how men and women differ in their perceptions of website quality in the context of luxury fashion e-retailing. The findings of this study show that similarities and differences exist between male and female luxury consumers’ perceptions of e-luxury retail sites.

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How to Cite: Kim, J. (2018) “Quality Dimensions Affecting Online Luxury Consumers: Does Gender Matter?”, International Textile and Apparel Association Annual Conference Proceedings. 75(1).