Undergraduate Research

Representation of Aging Women in Fashion and Non-fashion Advertisements

Authors: DeWane Abby (Illinois State University) , Marissa Wuethrich (Illinois State University) , Katie Cavanaugh (Illinois State University) , Emma Walton (Illinois State University) , Brown Mackenzie (Illinois State University) , Claire VanDerGinst (Illinois State University) , Ui-Jeen Yu (Illinois State University)

Abstract

The purpose of this study was to investigate how older women are represented in fashion media compared to non-fashion media, based on the social comparison theory.

Keywords:

How to Cite: Abby, D. , Wuethrich, M. , Cavanaugh, K. , Walton, E. , Mackenzie, B. , VanDerGinst, C. & Yu, U. (2018) “Representation of Aging Women in Fashion and Non-fashion Advertisements”, International Textile and Apparel Association Annual Conference Proceedings. 75(1).