Merchandising/Marketing/Retailing: Branding

Exploring T-shirt Slogans by Content Analysis

Authors: Xiao Tong (The University of Alabama) , Jin Su (The University of North Carolina at Greensboro)

Abstract

The study has two primary purposes. First, this study aims to investigate young American consumers’ general attitude towards slogans on T-shirts. Second, this study aims to identify the factors affecting the likability of T-shirt slogans. The results from this preliminary study serve as a foundation for future research in T-shirt slogans.

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How to Cite: Tong, X. & Su, J. (2018) “Exploring T-shirt Slogans by Content Analysis”, International Textile and Apparel Association Annual Conference Proceedings. 75(1).