Collective Brand Lab: A Case Study of Innovative Teaching Technique in a Brand Management and Advertising Course
Abstract
In response to the COVID-19 pandemic, courses in higher education worldwide have been pivoted towards distance education that involves an online-based teaching and learning method. This abstract introduces innovative teaching technique in a Brand Management and Advertising course to demonstrate the importance of technology in activity learning. For instance, this course uses digital related techniques such as LIWC and Word Cloud to develop online student activities. Further, the Zoom features such as breakout room have been utilized to encourage student engagement in such activities.
Keywords: Innovative teaching, interactive education, activity learning, technology
How to Cite:
Huang, R., (2022) “Collective Brand Lab: A Case Study of Innovative Teaching Technique in a Brand Management and Advertising Course”, International Textile and Apparel Association Annual Conference Proceedings 78(1). doi: https://doi.org/10.31274/itaa.13586
Downloads:
Download Manuscript File
View PDF