ITAA-KSCT Joint Symposium

U.S. Millennial Consumers and Their Purchase Intention of Sustainable Apparel: The Mediating Role of Consumer Concern

Authors: Jin Su (Univeristy of North Carolina at Greensboro) , Youngdeok Lee (The University of Tennessee, Knoxville) , Kerri Byrd (The University of North Carolina at Greensboro)

Abstract

This study investigates the relationships between sustainability knowledge, concern, attitude, and purchase intention in the context of sustainable apparel; specifically, it focuses on the mediating role of consumers’ concern about apparel production in the relationships between apparel sustainability knowledge and attitude and purchase intention towards sustainable apparel. 

Keywords: sustainable apparel, millennial, consumer behavior, U.S.

How to Cite: Su, J. , Lee, Y. & Byrd, K. (2022) “U.S. Millennial Consumers and Their Purchase Intention of Sustainable Apparel: The Mediating Role of Consumer Concern”, International Textile and Apparel Association Annual Conference Proceedings. 78(1). doi: https://doi.org/10.31274/itaa.13580