Consumer Behavior

An Integrative Framework Capturing Consumers’ Aesthetic Consumption Experiences of Smart Apparel

  • Sonia Bakhshian orcid logo (Auburn University)
  • Young-A Lee orcid logo (Auburn University)


The purpose of this study was to develop and propose an integrative framework to holistically depict consumers' aesthetic consumption experiences in the smart apparel context. By conducting an extensive literature review in the area of consumers’ adoption of high-tech embedded products, aesthetics theories, and shopping experiences from various fields, including marketing, consumer behavior, textiles and clothing, and psychology, this study proposed a conceptual idea integrating concepts from several theories and models. This inclusive overarching framework showcases consumers’ aesthetic consumption experiences through considering cognitive and affective information processing systems simultaneously. This framework is valuable for academia through orienting the diverse body of existing shopping experience literature to researchers and helping them to conduct empirical studies in a more inclusive context. It also can be a road map for industry professionals to develop more successful shopping experience systems for the target market.

Keywords: Smart apparel, aesthetic consumption experiences, user-adoption, Smart Apparel

How to Cite:

Bakhshian, S. & Lee, Y., (2022) “An Integrative Framework Capturing Consumers’ Aesthetic Consumption Experiences of Smart Apparel”, International Textile and Apparel Association Annual Conference Proceedings 78(1). doi:

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Published on
15 Sep 2022
Peer Reviewed