Investigation of Fashion Students’ Level of Interest in Fashion Entrepreneurship
Abstract
Entrepreneurship is defined as creating a new business organization while assuming risks after a discovery of opportunities (Reynolds, 2005). One individual may be more willing to become an entrepreneur; another individual may take a more careful approach, while others may not be willing to engage in any entrepreneurship. It is well known in the fashion industry that global fashion companies such as Calvin Klein started as small partnerships. Many fashion companies, such as Zappos or Under Armour, started off with catering to a small niche market initially but later became mainstream. This proposed study aims to investigate fashion design and merchandising students’ perceptions on fashion entrepreneurship, including their desire to become an entrepreneur, their entrepreneurial activity, internal or external influence that may affect their desire to become an entrepreneur, and how the COVID-19 pandemic has affected their outlook on entrepreneurship.
Keywords: fashion, entrepreneurship, college students
How to Cite:
Yang, J. & Yoo, J., (2022) “Investigation of Fashion Students’ Level of Interest in Fashion Entrepreneurship”, International Textile and Apparel Association Annual Conference Proceedings 78(1). doi: https://doi.org/10.31274/itaa.13494