Design and Product Development

What Do Breastfeeding Mothers Want to Wear?: Understanding the Issues and Needs of Breastfeeding Mothers to Create a Marketable Design

Authors: Ling Zhang (Iowa State University) , Courtney Barbour (Iowa State University)

Abstract

The purpose of this study was to investigate the issues that breastfeeding mothers face, as well as investigate the needs and perspectives from breastfeeding mothers, to assist in future design. The findings of the study provide a practical guide for scholars and designers to develop a customer need-based nursing bra and absorbent breast pad. 

Keywords: nursing bra, customer perspectives, marketable design, breastfeeding issues

How to Cite: Zhang, L. & Barbour, C. (2022) “What Do Breastfeeding Mothers Want to Wear?: Understanding the Issues and Needs of Breastfeeding Mothers to Create a Marketable Design”, International Textile and Apparel Association Annual Conference Proceedings. 78(1). doi: https://doi.org/10.31274/itaa.13464