Consumer Behavior

The Impact of Retailers' Bankruptcy Filing on Consumer Perceptions and Behaviors

Authors: Xiao Tong (The University of Alabama) , Jin Su (Univeristy of North Carolina at Greensboro)

Abstract

There were two primary objectives of this study:1) Examine the impact of retailers' bankruptcy filing on consumers' perceived quality, perceived risk, brand trust, and purchase intentions. 2) Examine the moderating role of brand reputation and brand price level on the impact of retailers' bankruptcy filing.

Keywords: bankruptcy, fashion retailers, brand reputation

How to Cite: Tong, X. & Su, J. (2022) “The Impact of Retailers' Bankruptcy Filing on Consumer Perceptions and Behaviors”, International Textile and Apparel Association Annual Conference Proceedings. 78(1). doi: https://doi.org/10.31274/itaa.13391