Consumer Behavior

How Chinese Consumer Perceived Value Affect Their Shopping Behaviors? A Study of Lifestyle Fashion Retailing

Authors: Yini Chen (Washington State University) , Ting Chi (Washington State University)

Abstract

Chinese consumer, fashion, lifestyle, retailing, value

Keywords:

How to Cite: Chen, Y. & Chi, T. (2018) “How Chinese Consumer Perceived Value Affect Their Shopping Behaviors? A Study of Lifestyle Fashion Retailing”, International Textile and Apparel Association Annual Conference Proceedings. 75(1).