Design and Product Development

The Preference for the Aesthetic Middle: A Perceived Risks Based Explanation

Authors: Alina Braun (McLaren Automotive) , Veena Chattaraman (Auburn University)

Abstract

This research provides a psychological explanation for the preference for products with designs closer to the aesthetic middle.

Keywords:

How to Cite: Braun, A. & Chattaraman, V. (2018) “The Preference for the Aesthetic Middle: A Perceived Risks Based Explanation”, International Textile and Apparel Association Annual Conference Proceedings. 75(1).