Modern Product Placement: An Understanding of Consumers’ Responses to Fashion Brand Advertisements Featuring a Destination

Michelle L. Childs; EunKyeong (Julie) Jung

Merchandising/Marketing/Retailing: Branding

Modern Product Placement: An Understanding of Consumers’ Responses to Fashion Brand Advertisements Featuring a Destination

Authors: Michelle L. Childs (University of Tennessee) , EunKyeong (Julie) Jung (The University of Tennessee)

Abstract

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How to Cite: Childs, M. L. & Jung, E. (2018) “Modern Product Placement: An Understanding of Consumers’ Responses to Fashion Brand Advertisements Featuring a Destination”, International Textile and Apparel Association Annual Conference Proceedings. 75(1).