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Merchandising/Marketing/Retailing: Branding

Modern Product Placement: An Understanding of Consumers’ Responses to Fashion Brand Advertisements Featuring a Destination

Authors
  • Michelle L. Childs (University of Tennessee)
  • EunKyeong (Julie) Jung (The University of Tennessee)

How to Cite:

Childs, M. L. & Jung, E., (2018) “Modern Product Placement: An Understanding of Consumers’ Responses to Fashion Brand Advertisements Featuring a Destination”, International Textile and Apparel Association Annual Conference Proceedings 75(1).

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Published on
01 Jan 2018
Peer Reviewed
License
Creative Commons Attribution 4.0