Consumer Behavior

Impact of Sustainability Consciousness on Slow Fashion Behavior

Authors: Yoo-Kyoung Seock (The University of Georgia) , Jeongah Shin (The University of Georgia)

Abstract

Based on the review of existing literature, we developed two primary research questions in this study: 1) what is the domain of slow fashion behavior? and 2)is the slow fashion behavior related to sustainability consciousness? To answer these questions, the present study aimed to 1) investigate slow fashion behaviors and develop a scale of slow fashion behavior and 2) examine the influence of sustainability consciousness, through the lenses of sustainability knowingness, attitudes and behaviors, on consumers’ slow fashion behaviors. 

Keywords: slow fashion behavior, Sustainability consciousness

How to Cite: Seock, Y. & Shin, J. (2020) “Impact of Sustainability Consciousness on Slow Fashion Behavior”, International Textile and Apparel Association Annual Conference Proceedings. 77(1). doi: https://doi.org/10.31274/itaa.12152