Pedagogy and Professional Development

Using a Program-based Store for Retail and Entrepreneurship Education: Integration of a Retail Learning Lab as a Capstone Experience

Authors
  • Jessica L. Hurst (Iowa State University)
  • Linda S. Niehm (Iowa State University)
  • Ann Marie Marie Fiore (Iowa State University)
  • Amy Shane-Nichols (Iowa State University)
  • Angie Lee (Iowa State University)
  • Malvika Rajagopal (Iowa State University)

Abstract

The retail industry is undergoing a large-scale transformation. To meet the demands of the ever-changing retail industry, graduates entering the workforce must be more innovative, entrepreneurial, and ready to apply outside the box thinking in this new era of retailing. Furthermore, as apparel and retailing scholars and educators, we are called to develop and deliver timely content that will prepare students for professional roles in the apparel retail industry. The purpose of this paper is to provide insight regarding a novel program-based learning lab designed to enhance retail and entrepreneurship education through six innovative learning modules and a capstone course. Newly created retailing and entrepreneurship content using Bloom’s Taxonomy will span modules in six classes, serving as components of a larger-scale curriculum plan. A new program-based retail space will serve as a real-world learning lab and be a foundation for the apparel retailing and entrepreneurship capstone course.

Keywords: Bloom's Taxonomy, learning lab, capstone, Retail entrepreneurship education

How to Cite:

Hurst, J. L., Niehm, L. S., Fiore, A. M., Shane-Nichols, A., Lee, A. & Rajagopal, M., (2020) “Using a Program-based Store for Retail and Entrepreneurship Education: Integration of a Retail Learning Lab as a Capstone Experience”, International Textile and Apparel Association Annual Conference Proceedings 77(1). doi: https://doi.org/10.31274/itaa.12137

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Published on
28 Dec 2020
Peer Reviewed