Merchandising/Marketing/Retailing: Branding

The New Face of Retailing: The Impact of the Small, Inventory-Free Store Experience on Brand Equity and Ordering Behavior

Authors
  • Kelcie Slaton (Iowa State University)
  • Danielle Sponder Testa (Iowa State University)
  • Sonia Bakhshian (Iowa State University)
  • Shantell Reid (Iowa State University)
  • Ann Marie Fiore (Iowa State University)

Abstract

In an era of change in the retail industry, Nordstrom has opened a new, small, inventory-free retail store that has the potential to transform the face of retailing by offering a new lifestyle experience-oriented format.Nordstrom Local presents a new retail format that revolutionizes retailing by providing a consumer-centric offering that does not concentrate on product sales revenue of the location, but instead prioritizes factors impacting consumer-based brand equityelements (e.g., brand love, respect, loyalty) for Nordstrom.The authors proposed a new conceptual model with relationships between consumer experience, consumer-based brand equity elements (brand personality, satisfaction, love, respect, loyalty), and product ordering behavior at other Nordstrom retail channels. Through future testing of this model, the authors will be able to provide industry and academicians with insight into the potential impact, success, and longevity of the new small, inventory-free retail format.

How to Cite:

Slaton, K., Testa, D. S., Bakhshian, S., Reid, S. & Fiore, A., (2018) “The New Face of Retailing: The Impact of the Small, Inventory-Free Store Experience on Brand Equity and Ordering Behavior”, International Textile and Apparel Association Annual Conference Proceedings 75(1).

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Published on
01 Jan 2018
Peer Reviewed