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Sustainability and Social Responsibility

How Do Fashion Leaders Respond to Trade-Offs between Eco-Friendliness and Hedonic/Utilitarian Attributes?

Authors
  • Jonghan Hyun (Kent State University)
  • Jihyun Kim (Kent State University)

Abstract

Consumers of eco-friendly clothing often face a trade-off between eco-friendliness and other product attributes. We investigate how fashion leaders respond to such trade-off situations, and also examine the influence of regulatory focus on their behavior.

How to Cite:

Hyun, J. & Kim, J., (2018) “How Do Fashion Leaders Respond to Trade-Offs between Eco-Friendliness and Hedonic/Utilitarian Attributes?”, International Textile and Apparel Association Annual Conference Proceedings 75(1).

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Published on
01 Jan 2018
Peer Reviewed
License
Creative Commons Attribution 4.0