Consumer Behavior
Authors: Sonia Bakhshian (Auburn University) , Young-A Lee (Auburn University)
The purpose of this study was to investigate the influence of social acceptability along with functional, expressive, aesthetic, and tracking attributes on consumers’ attitude and intention of using smart apparel. An online survey was conducted with a nationwide convenience sample of 563 U.S. men and women whose age was 18 years old and over. Participants first watched a short video clip of introducing a smart apparel prototype and then completed the survey. The results demonstrated the importance of considering social acceptability of smart apparel along with functional and expressive attributes to predict consumers’ attitude and intention of its use. Social acceptability along with expressive and tracking attributes were the most significant determinants for predicting consumers’ attitude and intention of using smart apparel. This study assists future researchers to gain better insights into social acceptability for predicting consumers’ expectations of wearable technology.
Keywords: user intention, product attributes, social acceptability, Smart apparel
How to Cite: Bakhshian, S. & Lee, Y. (2020) “Influence of Social Acceptability and Product Attributes on Consumers’ Attitude and Intention of Using Smart Apparel”, International Textile and Apparel Association Annual Conference Proceedings. 77(1). doi: https://doi.org/10.31274/itaa.11849
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