Undergraduate Research

Conceptual study of literature, market, and consumer: Combining swim and shapewear technology

  • Emily Schrimpf orcid logo (Iowa State University)
  • Nikki Nauman (Iowa State University)
  • Megan Romans (Iowa State University)
  • Rachel Eike orcid logo (Iowa State University)


Shapewear has evolved over time and enables the wearer to confidently shape and smooth their bodies while remaining invisible under clothing. Swimwear is one of the most revealing garments worn in public settings. The purpose of this study was to conduct literary, market, and consumer research to propose creative and functional designs for the swimwear market that integrates benefits of shapewear technology. The Functional, Expressive, and Aesthetic (FEA) model provided a framework for conceptualizing designs based on consumers' needs. Market and consumer research, via anonymous survey, provided a base for conceptualizing product development ideas. The results supported the development of swimwear with shapewear technology and aligned with findings from previous studies regarding body image and personal comfort. Designs were conceptualized and proposed that integrated shapewear technology into swimwear. Findings support the market opportunity of combining shapewear technology and swimwear. Future directions involve development of prototype(s) for consumer testing and feedback.

Keywords: Product Development, Functional Fabrics, Shapewear Technology, Swimwear

How to Cite:

Schrimpf, E., Nauman, N., Romans, M. & Eike, R., (2020) “Conceptual study of literature, market, and consumer: Combining swim and shapewear technology”, International Textile and Apparel Association Annual Conference Proceedings 77(1). doi: https://doi.org/10.31274/itaa.11797

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Published on
28 Dec 2020
Peer Reviewed